Privacy Policy

Last updated: July 22, 2026

This Privacy Policy describes how BrightSite Web Solutions ("we," "us," or "our") collects, uses, and shares information about you when you visit https://www.withbrightsite.com/ (the "Website"). By using our Website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information you provide to us. When you fill out a form, create an account, contact us, or otherwise interact with our Website, we may collect information such as your name, email address, company, phone number, and any other details you choose to share.

Information collected automatically. When you visit our Website, certain information is collected automatically, including your IP address, device and browser type, pages viewed, referring URL, and how you interact with our pages. We use the tracking technologies described below to collect this information.

Analytics and Tracking Technologies

We use the following tools, and only the following tools, to understand and analyze traffic to our Website.

Webflow Analyze

We use Webflow Analyze, the native analytics tool built into the Webflow platform, to understand how visitors use our Website. Webflow Analyze collects anonymous, aggregated browsing data — such as device type, pages viewed, traffic sources, and click behavior — to help us measure page and site performance. Webflow Analyze does not use cookies; instead, it uses your browser's local storage and anonymous identifiers, and is designed so that the data it collects is not tied back to an identifiable person. For more information, see Webflow's Privacy Policy.

RB2B

We use RB2B, a website visitor identification service, to help us identify business visitors to our Website and to support our sales and marketing efforts. RB2B uses cookies, device identifiers, IP address data, and third-party data partnerships to match visitors against its network and may reveal information about identified visitors, such as name, job title, business email address, and LinkedIn profile.

Please read the following carefully:

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

For more information about RB2B's data practices, please see RB2B's Privacy Policy.

How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve our Website;
Understand how visitors use our Website and measure the effectiveness of our content;
Respond to your inquiries and provide customer support;
Identify potential business contacts and send communications and marketing (including via the tools described above); and
Comply with our legal obligations and protect our rights.

How We Share Your Information

We do not sell your personal information in the traditional sense. However, our use of tools like RB2B may be considered a "sale" or "sharing" of personal information under certain state privacy laws. We may share information with:

Service providers and vendors — including Webflow and RB2B — that help us operate our Website and marketing;
Our online data partners, as described in the RB2B section above; and
Legal and regulatory authorities, when required by law or to protect our rights.

Cookies and Similar Technologies

We and our partners use cookies, local storage, device identifiers, and similar technologies as described in the Analytics and Tracking Technologies section above. You can control cookies through your browser settings, though disabling them may affect how the Website functions. To opt out of the RB2B-related advertising described above, visit https://app.retention.com/optout.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict the use of your personal information, and the right to opt out of the "sale" or "sharing" of your personal information.

California residents (CCPA/CPRA). If you are a California resident, you have the right to know what personal information we collect, to request deletion, to correct inaccurate information, and to opt out of the sale or sharing of your personal information. To exercise these rights, contact us using the details below or use the RB2B opt-out link above.

To exercise any of these rights, please contact us at zebediah@withbrightsite.com.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

Children's Privacy

Our Website is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe we have collected such information, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

BrightSite Web Solutions
zebediah@withbrightsite.com